*The Prickly Postman returns, this time with a design argument for the ages. Make sure you weigh in with your comments below. Thanks again to Jerod for a GREAT post.
I’m going to make a quick assumption about everybody who’s about to read this - if you’ve ever used a mixer, it was either a KitchenAid, or you wished it was. I wouldn’t want to guess how many have been listed on bridal registries through the years. Practically unchanged since 1919, KitchenAid hit a homerun and ran with it. There’s nothing wrong with that. It does beg the question, though: have you seen any new designs lately that will still be in production in 90+ years?
The answer is clearly no, because nobody ever buys another KitchenAid mixer (well, unless they want Buttercup Yellow instead of Tangerine Orange). One is enough; it can’t be improved upon. And that isn’t exactly a great business model. Companies are left with the task of making us want something new every few years, or going out of business.
Segue to the Ford Mustang…as much as I hate ‘em, they make a great example. They’re redesigned every five years or so, and everybody goes nuts for the newest, hottest model. They don’t go any faster, and they damn sure don’t get better gas mileage…they just look different. And that’s fine. But have you noticed that the newest models look eerily similar to the oldest?
Do we not have any industrial designers left, or have they just run out of ideas? Do we really have to rehash the great designs again…albeit in a watered-down, smog-restricted, airbag laden form?
I want something new and exciting. I want my kids to wish they could have lived in a time when those cars ran down the road. I want them to say, “Dad, I wish I could have had your old Jeep!”
Instead they’ll just want their Grandad’s old Mercedes…and their Great-Grandmother’s KitchenAid mixer.
BTW, $24,500 will buy you a new copycat Mustang at any Ford Dealership. The ‘65 fastback gem seen above sold on March 12 via eBay for the same money. Which would you rather have?
Jerod LeCompte lives in Auburn, and truly believes
it is "the loveliest village on the plains". He spends
his free time critiquing other people's accomplishments,
figuring out which beach his jet-setting wife is
laying out on each weekend, and patching
Jeep Cherokees together with bailing twine.
We are thankful to have Jerod as part of the Cupboards